Hotel Internet Marketing In Recession (how to fly a hot air balloon)
No commentsBy Oliver Ryan
The hotel business is one of the most cut throat and competitive businesses in the world. Nowadays, more travel is sold over the Internet than any other consumer product. In entire world Internet-booked rooms is the fastest-growing segment of hotel reservations in part because the Internet is a perfect medium for selling travel as it brings a vast network of suppliers and a widely dispersed customer pool together into a centralized market place.
Revenues are down, or flat at best, and you’re now looking for ways to cut expenses, this is where the minds of hoteliers turn from driving profit to basic survival. Now understand how difficult it is to operate a hotel in times like this. While this may seem like a sensible course of action, it has the potential to harm your business in the long term. Making those decisions, what to cut, what to keep, is one of the hardest parts of your job. The best way to convince yourself to continue spending in a recession is by understanding that hotel marketing requires a sustained effort and results are cumulative and tend to compound. When the economy turns around (and it will), your hotel will be in a much better position.
The performance of the hotel industry can be either enhanced or limited by the way in which hotel business is conceptualized.
This article presents two concepts that could offer opportunities for the industry if hotels are willing to take a few steps away from the traditional business models.
o The Catwalk Concept
A model to capitalize on the opportunities presented by the proliferation of international brands
o The Sanctuary Concept
A model to capitalize on the opportunities presented by a particular aspect of globalization
A lot has been said about the global meltdown and ways for companies to hold out during these trying times. Given the current business environment, marketing specialists are trying their best to come up with the most feasible marketing mix as well as strategies that could help their companies reap the most benefit while keeping a lead on spending.
The current economic environment can prove both exciting and challenging for online marketers. Being almost totally measurable, Online Marketing allows for quick evaluation and continual adjustments to improve results. This is a good time to hone your skills in revenue management. Even in a recession, there will be business spikes, which will give sharp operators the opportunity to boost average rate and maximize occupancy.
Top 5 online marketing tips for surviving the recession.
o Start focusing on campaigns. Offering late deals for meetings / private dining and office parties.
o Recognizing some days of the week of the year will be slower, it is advantageous to warm up your rates on your online booking engine and with Online Travel Agents (OTAs) to suit these periods.
o Occupancy Marketing advise that you should offer the lowest or rates online via your own online booking system or at worst have rate parity, meaning you sell at the same rates via OTAs.
o Your website is your shop window to leisure customers and some corporate customer segments. It should be an accurate reflection of your product.
o Your website should be optimized for brand and location searches at a minimum. This means when someone Googles your hotel name, it appears first in Google.
Recessions always result in compressing the marketplace; that big-box, full service hotel down the street will now be after your business. Be smarter about what actually motivates people to choose a hotel; it’s value. Packaging and value-added programs are excellent vehicles to appeal to travelers in tough times.
You can visit : http://www.hotelkortet.dk/
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Discover Scuba Diving in Mexico
By Renaldo Head
Millions of Americans schedule a Mexico vacation. If you are interested in scheduling a vacation in Mexico, or you already have, you may be wondering what you can do while on vacation. In Mexico, there are an unlimited number of activities that you may find exciting. One of those activities may include scuba diving.
When it comes to scuba diving in Mexico, there are many travelers who are misinformed. Many believe that you have to be an experienced diver to enjoy underwater diving. This is simply not true. Before going scuba diving in the ocean, it is advised that you have basic knowledge of diving and strong swimming skills. However, you do not have to be an experienced diver. When vacationing in Mexico, there are many individuals who go scuba diving for the first time.
Scuba diving is a pretty self-explained activity. Scuba divers are featured in many movies and can be found in many amusement parks. While the general idea of scuba diving is the same in Mexico, what you will see underwater is not. There are a number of underwater animals and plants that can only be seen in or around the Mexico area. This in itself is one of the many reasons why you should schedule a scuba diving adventure.
In Mexico, scuba divers are often able to swim with the dolphins and sea turtles. To many, this alone is worth the cost of scuba diving. Aside from swimming with sea animals, you can also spend your scuba diving trip examining the life and environment underwater. Just a few of the many sea animals that you may see in Mexico include lobsters, eels, sting rays, and a large number of different kinds of fishes. The fishes found in underwater Mexico often include puffer fishes, spotted fishes, and parrot fishes.
While the sea animals found underwater are the most exciting part of scuba diving, there are other underwater activities that you can participate in. Many scuba divers enjoy diving along coral reefs that are found along the coast of Mexico. Coral reefs are not only home to a large number of sea animals, but they also make for great adventures. You may find it exciting traveling in, over, or around the many different sized reefs.
Unless you are an experienced underwater diver, you are advised to go scuba diving with a trained professional. These professionals are most commonly found with scuba diving tour groups. Scuba diving tour groups can be found all along the coast of Mexico. Scuba diving is a popular pastime in Mexico; therefore, you are encouraged to schedule your scuba diving adventures ahead of time.
In addition to scheduling a scuba dive with a trained diver, you can learn how to scuba dive at a number of locations in Mexico. Many of these locations also offer guided tours. Scuba diving lessons are offered as group lessons or private lessons. Private lessons may be more expensive, but many first time scuba divers find them rewarding, in more ways than one.
Underworld Scuba operates scuba diving and snorkeling tours in the Manzanillo area of Mexico. It has been said that the Manzanillo area is one of the best places to go scuba diving in Mexico. Underworld Scuba, along with number other companies, state that the area is thriving with underwater life and adventures. Another popular scuba diving tour company is The Puerto Dive Team, which operates out of Oaxaco Mexico. They are most known for their private one-on-one underwater tours.
To find other guided tours that are designed for scuba divers, you are encouraged to contact your local travel agent or do the research yourself. Whether or not you have already selected your Mexico destination, you should easily be able to find nearby tours. The closer you are to the coast, the more tours you will have access to. What you can do and see underwater is absolutely amazing. It is likely what you see will stay with you for years to come.
To read about teacup stingray, types of catfish and other information, visit the Interesting Animals site.
See The World While Riding A Hot Air Balloon
Sunday, November 29th, 2009 at 5:50 am and is filed under travel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
