Hotel Internet Marketing In Recession (balloon rides)
No commentsBy Oliver Ryan
The hotel business is one of the most cut throat and competitive businesses in the world. Nowadays, more travel is sold over the Internet than any other consumer product. In entire world Internet-booked rooms is the fastest-growing segment of hotel reservations in part because the Internet is a perfect medium for selling travel as it brings a vast network of suppliers and a widely dispersed customer pool together into a centralized market place.
Revenues are down, or flat at best, and you’re now looking for ways to cut expenses, this is where the minds of hoteliers turn from driving profit to basic survival. Now understand how difficult it is to operate a hotel in times like this. While this may seem like a sensible course of action, it has the potential to harm your business in the long term. Making those decisions, what to cut, what to keep, is one of the hardest parts of your job. The best way to convince yourself to continue spending in a recession is by understanding that hotel marketing requires a sustained effort and results are cumulative and tend to compound. When the economy turns around (and it will), your hotel will be in a much better position.
The performance of the hotel industry can be either enhanced or limited by the way in which hotel business is conceptualized.
This article presents two concepts that could offer opportunities for the industry if hotels are willing to take a few steps away from the traditional business models.
o The Catwalk Concept
A model to capitalize on the opportunities presented by the proliferation of international brands
o The Sanctuary Concept
A model to capitalize on the opportunities presented by a particular aspect of globalization
A lot has been said about the global meltdown and ways for companies to hold out during these trying times. Given the current business environment, marketing specialists are trying their best to come up with the most feasible marketing mix as well as strategies that could help their companies reap the most benefit while keeping a lead on spending.
The current economic environment can prove both exciting and challenging for online marketers. Being almost totally measurable, Online Marketing allows for quick evaluation and continual adjustments to improve results. This is a good time to hone your skills in revenue management. Even in a recession, there will be business spikes, which will give sharp operators the opportunity to boost average rate and maximize occupancy.
Top 5 online marketing tips for surviving the recession.
o Start focusing on campaigns. Offering late deals for meetings / private dining and office parties.
o Recognizing some days of the week of the year will be slower, it is advantageous to warm up your rates on your online booking engine and with Online Travel Agents (OTAs) to suit these periods.
o Occupancy Marketing advise that you should offer the lowest or rates online via your own online booking system or at worst have rate parity, meaning you sell at the same rates via OTAs.
o Your website is your shop window to leisure customers and some corporate customer segments. It should be an accurate reflection of your product.
o Your website should be optimized for brand and location searches at a minimum. This means when someone Googles your hotel name, it appears first in Google.
Recessions always result in compressing the marketplace; that big-box, full service hotel down the street will now be after your business. Be smarter about what actually motivates people to choose a hotel; it’s value. Packaging and value-added programs are excellent vehicles to appeal to travelers in tough times.
You can visit : http://www.hotelkortet.dk/
http://www.hotelkortet.dk/
http://www.hotelkortet.dk/hotel/villaggio-turistico-baia-serena
http://www.hotelkortet.dk/hotel/benjamin
Have you considered a Holiday in Majorca?
By david henry
Majorca in a lot of peoples minds is the second preference behind Ibiza indeed when thinking about the nightlife. Whist Ibiza is undoubtly the number 1 preference Majorca is not far behind with Magaluf a mecca for the young cool crowds.
Temperatures in Majorca dont get quite as high as some of the other more popular islands, but with a top temperature of around 31 degrees centigrade, its hot enough to cultivate the suntan of your dreams. A word of warning however, when planning your holiday, keep airport transfers in mind when selecting which of the numerous Majorca hotels youre going to stay at as these can be costly. Unless you are able to share the cost, finding hotels in Majorca where the airport transfers are frequent and cost less can assist your budget go further!
Majorca is a striking island that has something to please everybody. Whether its dancing till dawn at El Arenal or Magluf, or exploring the fishing towns Porto Pollensia and Porto Cristo, that makes you happy, youre sure to have a great holiday.
A number of of the Majorca resorts have been designed for families with young children. They recognize that getting around isnt easy when youve got small kids and a lot of associated essentials to take with you. The resorts feature not only hotels, but also shops and attractions that are to be found close at hand so that you can experience all the fun of holidaying on the island but without having to go very far. Many of these are located close to a beach so that everything you might want is close at hand.Other hotels in Majorca offer great features such as a balcony overlooking the ocean, or a menu of spa treatments available in-house, so make sure you check out the features of each Majorca hotel prior making your reservation.
When choosing your hotel or apartment research is the key prior you make your choice. First of all reflect on the resort area and facilities on offer then carefully decide on the type of holiday you are looking for, self catering apartments offer more flexibility for families especially with young children however recently due to the strong euro an ever increasing option is “all inclusive” which provides all the food and drink for the duration of your holiday.There are many opportunities to explore Spanish culture and lifestyle whilst in Majorca. There are also zoos and museums to keep you entertained when the beach gets too much. For a little escape and calmness however Camp de Mar is a perfect place to go. Golfers especially will love this little oasis from the usual tourist focused parts of the island. Anyone looking for excitement on the other hand should visit El Arenal where the vigor and adrenalin levels are high.Whatever you desire from a holiday, Majorca has it!
David Henry is a travel industry professional and has been providing discount travel arrangements for over 25 years. Online travel discounts is a great way to save on all of your future travel plans, search up to 70 websites to find the best deals then book direct with online travel discounts to start saving.
See The World While Riding A Hot Air Balloon
Monday, November 30th, 2009 at 4:55 pm and is filed under travel. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
